A menswear designer's thoroughly Italian, thoroughly American take on tailored clothing & the lessons of his father
Thursday, July 23, 2009
Gant's right foot forward
The following press release was waiting for me in my inbox when I arrived at work today. This is a great step for Gant. I was just admiring the revival of some of their heritage pieces at The Collective the other day. With Michael at the helm "The Hugger" will really be the hugger and probably the best RTW woven shirt on the market.
"NEW YORK, JULY 22, 2009 – GANT announces today that Michael Bastian, the menswear designer who has lead the return to a new era of all-American style, will design a Fall 2010 men’s capsule collection for GANT, the originator of American sportswear since 1949. This exciting collaboration will be unveiled this winter in New York and other key international markets.
Michael Bastian commented, “I see my version of the GANT guy as the younger brother to the MICHAEL BASTIAN guy. He’s tailored, a bit sporty, and a little more athletic, with a modern edge that feels both approachable and sophisticated. Working with GANT will allow me to reach a larger audience, and together we will provide a modern and workable proposal for the perfect American guy’s wardrobe.”
The 50 piece collection will stand on its own as a symbol of American design ingenuity, a colorful and focused collection of wardrobe essentials that provide polished style at more accessibleprices.
The line will encapsulate all classifications, including tailored clothing, outerwear, wovens, knits, jersey, pants, denim, and accessories. Inspiration will draw from GANT’s extensive archives and rich authentic history, fused with Mr. Bastian’s trademark modern take on the true essence of American sportswear. Clothing and accessories prices will be approximately 20% more than GANT’s existing labels.
Ari Hoffman, GANT’s US President and CEO stated, “We can think of no other designer that speaks the GANT language as closely as Michael Bastian does. His interpretation of American sportswear is quintessential. As GANT has grown into an international brand with a global focus, Michael Bastian will complete our journey back to the American sensibility of today’s GANT.”